I've been hearing a lot lately that one of the most important things a writer can do to build an audience is to send out a newsletter. I don't do a newsletter and am wondering if I should be.
I don't mainly because I'm not sure where I would find the time to put one together, what content I'd have to put in one, and who I would send it to.
I don't like the idea of making people sign up for a newsletter as a condition of winning a book, gift card, or the like just so I can collect email addresses to send a newsletter to them. I know this is a popular way of building a list to send the newsletter to. I've signed up for other newsletters (not just from authors) so I can get a free download of a software program, instructional ebook, and to be entered in various contests. Guess what, I rarely if ever open those newsletters that I'm forced to sign up for. I usually delete them as soon as they show up in my email. I just don't have the time to read umpteen newsletters every week. I use the time I do have reading the newsletters I signed up for voluntarily.
How about you? If you're a writer, do you send out a newsletter? If you're a reader, do you read newsletters that you had to sign up for to get something?